Understanding Future Homebuyers

In just a short period of time, the way we search for homes has rapidly advanced thanks to property technology or PropTech. It’s become more important than ever for real estate brokerages, brands and professionals to differentiate themselves in an increasingly tech-savvy market. David Chervenic, a broker at Keller Williams Chervenic Realty, is always looking to better serve his clients and believes using the latest technology is paramount to delivering an outstanding real estate customer experience.

Based in Stow, Ohio, Chervenic Realty has more than 400 real estate agents with offices across Ohio in Boardman, Northfield, Hudson, Fairlawn, and Green. Its mission to help its clients achieve success. From buyers and sellers to real estate investors, the Chervenic Realty team brings a personal touch and commitment to the wins of its clients. With more than 40 years of experience, David has seen real estate marketing progress from signs in the front yard and local newspaper ads to immersive 3D tours that enable 24/7 open houses that are accessible by anyone from anywhere, at any time, from any device.

The technology today is just unbelievable. I would have never imagined it.”

From day one, David has understood the importance of technology and marketing to provide a client experience that goes above and beyond. He first learned about Matterport in 2018 and knew immediately it was a technology he had to employ, and has been captivated ever since. His wife listed a home and posted the Matterport 3D tour to Facebook. Within the first seven days, she racked up more than 2,700 views so the tour. David and his wife had many locals who saw the 3D tour ask them about it, saying they’d never seen anything like it. Since adopting Matterport 3D tours, David’s wife has seen a tremendous boost in business and her credibility as a tech-forward agent soar.

Winning listings and selling properties faster

David hires a local Matterport Capture Technician whenever he needs a property scanned. Once the 3D capture is completed, the virtual tour is up and running on the website within 72 hours. 

Using Mattertags, David and his team highlight key features and amenities of a property like granite countertops, sub-zero refrigerators or jacuzzi tubs. The 3D tour enables agents to better showcase properties and call out what’s extra-special at these properties. And, the ability to quickly share 3D tours on social media results in homes selling within days. This has spurred agents from other companies to take notice and study how Chervenic Realty is implementing Matterport so they can do it themselves.

“We’ve promoted our 3D tours to other agents and more and more are adopting the technology. The success of using a 3D tour during a listing presentation has proven to seal the deal.”

Saving time and speeding up occupancy of student rentals 

Chervenic Realty also helped market rentals for students attending college. Landlords were spending a tremendous amount of time showing rental units. Often, four or five different students would look at the same unit as roommates, then they’d need to show the unit to their respective parents. It was such a time-consuming process, landlords asked them to create 3D tours of apartments so students could easily share the tour with their roommates and parents, streamlining the showing process and cutting down the number of in-person showings for all parties.

After seeing such great success with student rentals, Chervenic Realty went to Kent State University about referring its students. When the university saw the technology, it wanted to go beyond just traditional rental property marketing tactics and create 3D tours of different parts of the campus so that incoming students could tour remotely. There’s been an extraordinary uptick in website traffic and referrals from students for Chervenic Realty.

A Matterport 3D tour is a phenomenal tool for incoming students and their families who can’t spend the time or money to see what they need to see on campus and in the local area. Just the time it takes to find a place to live is difficult, and the ability to go online and accomplish these things with a 3D tour is just fantastic.”

Chervenic Realty is keeping the finger on the pulse of younger generations. As Millennials come of age as homebuyers, visiting homes in person is no longer the first step. Younger generations want to view homes online and narrow down the ones they’re genuinely interested in before seeing a space in person. Understanding the importance of the needs of future buyers, Chervenic Realty is proving itself tech-savvy and innovative with the success of implementing 3D tours.